Suikerrock Activation

Alongside our culture studio, Defiant, we transformed the partnership between Bart Swings and Polytek Engineering into a community-driven celebration. At Suikerrock Festival, we created a wall where fans could leave messages for Swings, live-printed into the final artwork.  

By designing this immersive experience, we:

• Generated impactful social engagement with content shared across both Swings and Polytek’s channels.

• Captured regional and national media attention.

·      Deepened the connection between Swings, his sponsors and his community.

Showcasing the power of community-driven storytelling.