Bonsai x Graspop

The Golden Moment

Spearheaded by Defiant, we forged a partnership between Bonsai and Graspop, creating “The Golden Moment" to transform Europe’s largest metal festival into a meditative community space. Aimed at metalheads of all ages, this initiative transcended traditional sponsorships to deliver a unique experience in resonance with both Graspop’s and Bonsai’s culture, energy and values.

 Through “The Golden Moment” mindfulness sessions, we:

• Seamlessly integrated Bonsai into the Graspop community, offering 4,500 metalheads a peaceful escape.

·      Achieved a 146% growth in new app users, driving a surge in downloads before and after the event.

·      Made Bonsai the first brand to reach an official festival timetable.

Because community growth is golden.