RSC Anderlecht x Napoleon Games

From Sponsorship to Partnership

Finch Collective’s data partner, WeHave, organized a first-party data partnership that enabled soccer club RSC Anderlecht and major sponsor, Napoleon Games, to maximize sponsorship ROI through GDPR-compliant data collaboration.

By combining fan and purchase data in our secure clean room, WeHave, we:

●      Quantified fan conversions and sponsorship ROI.

●      Identified the most impactful campaign elements.

●      Lowered customer acquisition costs by 60% with targeted campaigns.

This is data-driven sponsorship, redefined.