RSC Anderlecht x Sunweb

Unlocking the Power of Data in Sponsorships 

Sunweb Group, a leader in travel experiences, joined forces with RSCA to create a high-impact sponsorship. But to truly measure and optimize that impact, they needed data-driven insights. That’s where our data clean room, wehave—powered by Finch Collective—came in.

For Sunweb, alongside wehave, we:

  • Measured how many RSCA fans booked a trip after seeing the sponsorship.

  • Analyzed fan loyalty by comparing AOV and CLV of RSCA fans vs. other Sunweb customers.

  • Enhanced retention by crafting personalized loyalty campaigns with exclusive RSCA perks.

  • Boosted acquisition by launching hyper-targeted campaigns that turn awareness into conversions.

The result? A data-driven approach to sponsorship that transforms brand partnerships into measurable sales channels.

In collaboration with RSC Anderlecht

Agency: wehave, part of Finch Collective

Data Strategy Lead: Oliver Wolfs

Data CTO: Niels Vandewyer

Data COO: Chris Van der Heijden

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