Geert Van Mol

Building a Rebellious Community

When Geert Van Mol approached our partners at Defiant to launch his new book, Rebel Rebel, he wanted more than just a book release; he wanted to create a movement.

Finch Collective helped develop:

●      A bold identity and strategy, positioning Rebel Rebel as a manifesto for digital transformation.

●      A vibrant community platform, uniting like-minded rebels.

●      An electrifying launch event, kicking off a nationwide “tour.”

This wasn’t just Geert’s debut—it was the start of a revolution.

We brought the amps and took it live.