Actie Palliatieve Zorg

The Last Story

Palliative care remains a political taboo. Despite growing demand, funding lags behind. So we launched an informative, community-powered campaign to urge politicians to support palliative care. Because everyone deserves the right to die with dignity, surrounded by loved ones.

With compassion at the core, we achieved impactful results:

  • Activated influential community insiders for a social cause.

  • Reached thousands of people with a very limited budget.

  • Encouraged 4.000+ landing page petition sign-ups.

Harnessing the power of people for good.

TV Spot

Social Media Campaign

Client: Ruth Raes, Actie Palliatieve Zorg

Brand & Creative Strategy: Maarten Van Herck, Lode Vochten & Karel Vinck

Design Lead: Lode Vochten

Data lead: Oliver Wolfs

Production Lead: Jeroen Depraetere

Web Design: Jack Schneider

Previous
Previous

Rebel Rebel: Building a rebellious community

Next
Next

KV Mechelen: Celebrating 120 years of craziness