The Borlées x Crelan
Time to Pass the Baton
Our culture studio, Defiant, honored the legacy of the Borlée brothers with a powerful film celebrating their final lap at the Memorial Van Damme. It celebrates their journey and pays tribute to their fans, sponsors and the country they’ve so proudly represented.
Through this cinematic collaboration, we:
● Amplified sponsor visibility through an emotional, resonant story.
● Celebrated national heroes with a film that transcends sport.
● Activated insiders within the athlete community.
Transforming milestones into enduring legacies.
Client: Pool-ster (for Crelan)
Executive Management: Bram Vandenbrouck
Account Executive: Heleen Luyckx
Agency: Defiant (part of Finch Collective)
Creative Director: Lode Vochten
Strategic Director: Maarten Van Herck
Art Director: Lode Vochten
Copywriter: Koen Van Deun
Production agency: Watertower TV
Production: Gilles Simonet
Camera: Vincent Stevens
Montage: Vincent Stevens
Sound: Dirk Loots
Color grading: Bert Helsen