Garmin

The Riel Distance

We redefined collaborative sponsorship with this short content series. Belgian figures like Philippe Gilbert, Erika Van Tielen and Average Rob joined Olympian Marten Val Riel to swim, bike and run without any tech support, highlighting Garmin’s precision tools as athlete essentials.

This engaging content series:

·      Bridged the gap between elite performance and everyday fitness enthusiasts.

·      Raised brand awareness with relatable, community-focused storytelling.

·      Highlighted Garmin’s values and product in an engaging, accessible way.

 Showcasing the power of knowing, instead of guessing.