TriFinance

From Insights to Actionable Demand

In a series of strategic workshops, we worked with product and marketing teams to identify financial decision makers’ key challenges linked to enterprise performance management and financial transformation.

In this workshop we:

● Gathered internal knowledge and expertise from all departments.

● Mapped quality search keywords.

● Defined relevant content topics with the Marked Marketing Model®.

A repeatable content system to turn niche insights into demand.