The Baby’s Corner

Nurturing Data-Driven Growth

Finch Collective helped Belgian retailer The Baby’s Corner level up their Black Friday strategy by leveraging first-party data from De Roze Doos.

With the help of our data clean room, WeHave, we:

●   Created a target audience of 10k+ pregnant women and young mothers.

●   Activated relevant prospects within a 20km radius of each Baby’s Corner shop.

●   Boosted foot traffic and conversions with precision-targeted ads.

● Produced an aligned social media campaign through which to activate data.

Turning data into real customers, brought right to your doorstep.

Client: The Baby’s Corner

Agency: Finch Collective

Brand Strategy Lead: Karel Vinck

Data Strategy Lead: Oliver Wolfs

Creative Director: Lode Vochten

Campaign Strategy Director: Maarten Van Herck

Production Lead / VO Actor: Jeroen Depraetere

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