The Baby’s Corner
Nurturing Data-Driven Growth
Finch Collective helped Belgian retailer The Baby’s Corner level up their Black Friday strategy by leveraging first-party data from De Roze Doos.
With the help of our data clean room, WeHave, we:
● Created a target audience of 10k+ pregnant women and young mothers.
● Activated relevant prospects within a 20km radius of each Baby’s Corner shop.
● Boosted foot traffic and conversions with precision-targeted ads.
● Produced an aligned social media campaign through which to activate data.
Turning data into real customers, brought right to your doorstep.
Client: The Baby’s Corner
Agency: Finch Collective
Brand Strategy Lead: Karel Vinck
Data Strategy Lead: Oliver Wolfs
Creative Director: Lode Vochten
Campaign Strategy Director: Maarten Van Herck
Production Lead / VO Actor: Jeroen Depraetere