Balen, Belgium

Sobercoins

Lode Vochten, our creative lead, sparked a community-wide conversation about responsible drinking with the Sober Coins initiative. To combat excessive pre-drinking, we encouraged young people to arrive sober by handing out free drink tokens to those who passed a breathalyzer test upon entry.

 Through this unexpected, yet impactful activation, we:

● Incentivized responsible behavior by engaging Gen Z on their level.

● Fostered awareness by tackling a pressing community issue head-on.

Proof that attitude follows action.