Reviving commerce power with local entrepreneurs

Finch Collective is a a hybrid communications agency combining expertise in data, content, commerce and media to help businesses grow their buying community, harnessing the power of community insiders and data partnerships.

We offer 1st party data infused communication and lead generation.

Your communication partner in a cookie-poor world.

The phase-out of third-party cookies offers local businesses a unique opportunity. We leverage communities and data partnerships in our communication plans to expand your customer base and reduce reliance on tech giants.
That’s why we created Finch Collective, translated into four business growth solutions.

Our 4 unique business growth solutions are:

  • From sales to discovery commerce. With our extensive e-commerce expertise in Odoo and Shopify, we craft seamless and customized brand experiences right up to the point of online sales.

  • From community management to community commerce. We enhance community management with personal data and community insiders (next level influencers). Culturally relevant content and authentic engagement drive interaction and fuel business growth.

  • From sponsorships to partnerships. Our data clean room leverages rights holders' data between club or event and sponsors. We create social engagement and commerce opportunities by interacting with event visitors and fan community segments in a personalized way.

  • From advertising to collaborative business growth. We grow brands with communication plans that incorporate data partnerships for mutual benefit. This approach enables us to feed our campaigns with new buyer communities and deliver personalized messaging until the moment of purchase.

A new operational model for future-proof marketing.

Most agencies operate as if it was still the 1960s, but the world has changed dramatically. We’ve created a new model where four start-ups have joined forces as equal partners alongside Karel Vinck, Gauthier Elslander and Jeroen Depraetere to create Finch Collective. The result is a strategic and operational team of more than 50 talents, who deliver end to end solutions and deep expertise.

WeHave is our data clean room, delivering data matching, data strategy, data collection and data collaboration.

Defiant is our agency that unites brands with culture through communities.

Marked is our B2B demand generation partner. They create brand reputation on Linkedin, so your pipeline grows with high-quality leads.

dear digital is Belgium’s leading specialist in Shopify and Odoo. They power brands with online stores, POS systems, and B2B portals, while streamlining their backend operations. Serving over 100 clients, they offer deep expertise for long-term partnerships.

Who we are

We select our best people to realize your brand and sales objectives.

Karel Vinck

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Co-CEO & Curator

I

Karel Vinck - Co-CEO & Curator I

Gauthier Elslander

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Co-CEO

I

Gauthier Elslander - Co-CEO I

We offer you data strategy, data collection and data collaboration.

Oliver Wolfs

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Data strategy lead

I

Oliver Wolfs - Data strategy lead I

We find the people who want to become a client.

Hanne T‘Kindt

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Demand generation lead

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Hanne T‘Kindt - Demand generation lead I

We craft creative concepts that
connect clients to brands.

Maarten Van Herck

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Cultural strategy lead

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Maarten Van Herck - Cultural strategy lead I

Lode Vochten

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Cultural creative lead

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Lode Vochten - Cultural creative lead I

We understand commerce, helping you to build long-term relationships.

Niels Desot

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E-commerce lead

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Niels Desot - E-commerce lead I

We focus on agile
and modern production.

Jeroen Depraetere

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Production lead

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Jeroen Depraetere - Production lead I

Our team of 50 talents already serve over 70 clients.

Discover our diverse clients and the transformative solutions we provide.

Creating a fintech community brand.

Changing behavior, sip by sip.

Turning entertainment into commerce relationships.

Revolutionizing cleaning.

Creating a purposeful community.

Making the world more fashionable,
one backpack at a time.

Leveraging data to create strong partnerships.

Helping more people find happiness at work.

Where can you find us?

Antwerp

Mechelsesteenweg 128
2018 Antwerp

Ghent

Rooigemlaan 532
9000 Ghent

Our barn in Brussels

The Foundry
Herdeweg 19
Sint-Pieters-Leeuw

or call Karel: (+32)0473 25 92 23